The days are getting shorter. It’s time to check on all of my visibility gear again:
- Godawful ugly day-glo yellow vest with reflectors: check
- Nerdy reflective velcro trouser cuff holders: check
- Reflective tape on the helmet: check
- Rear blinky on the seat-post: check
- Rear reflector: check
- Wheel reflectors that make me look like I’m riding a brand new kids bike: check
- Obnoxiously bright headlight: check
I guess it turns out I’m a little vain. But I swallow my pride, and leave my vanity for the bike-less hours of the day. Well, OK, maybe I’m still a little vain on my bike: a new leather saddle and cork handgrips lighten the burden of day-glo.
The key is, I’m visible, which means there’s a good chance drivers will see me. And I won’t get run down by someone who sees me. Unless I mortally offend their aesthetic sensibilities. For which I wouldn’t blame them.
Any ideas for marketing visibility? I was thinking:
It’s cool to be alive!
BTW, Monday bike rides are continuing in spite of the encroaching dark. Bike Newton wants you all to learn a little about night biking, and in order to encourage you to try it out, we’ll loan you front and rear lights and a reflective vest. And if you want to take them home, we’ll sell you the ensemble at cost, for about $34.00.