I contacted zipcar to ask how people could lobby for a zipcar in their neighborhood. Go to www.zipcar.com/notify-me and put in your home address (or an address near where you want a car). Zipcar uses this information in guiding their placement of cars. Maybe Bike Newton can spearhead a get-out-the-vote campaign for a village center – any village nominations?
(Full disclosure: I have no financial interest in zipcar – I am interested in reducing the % of Newton households which have multiple vehicles)